A jokes site publishes a regular electronic newsletter and makes an annual six figure income simply by selling advertising space.

Powerful Internet Marketing newsletter publishers can profit as much as 4 to even 6 figure incomes for sending every endorsement letter for products they sell.
Below is a simple, “almost dead certain for profits” 4-step system to creating and building your own mailing list, as soon as you decide the theme of your publishing eZine (a.k.a. online newsletter)!

Note: I find this method works in almost every profitable niche imaginable, whether I have applied it on my own or as used by other Internet Entrepreneurs. These steps are explained at their simplest, and shouldn’t require much writing on your part (which is good news to you if you dislike writing).

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Step 1: Create an 8-Page Report

Write a short report related to the theme of your eZine to give away to your visitors in exchange for their names and email addresses.
It need not be long – only 8 pages at bare minimum will do. You will want to give it away for free

for 2 very good reasons:
You want to offer something valuable in exchange for your visitors to subscribe to your mailing list, and You want to prove your worth before your visitor can trust you to purchase anything from/through you.If you are blessed with writing skills then 8 pages of content is not a problem. But if you hate writing, you can compile a collection of reprint articles on the topic from article directories such as http://ezinearticles.com/ and http://www.articlecity.com/.
You can find articles on your topic where you can republish for free, as long as you include the author’s bylines at the bottom of their articles.

Through this method, you play your role as a compiler. It makes sense anyway. Your visitor is on the lookout for free information on the topic and you’ve shortcut your visitor’s search by having it all packed in one short report, saving him or her time and effort. And since you pick and choose quality articles to make it into the compilation of the report, your visitor can trust your judgment where in regard to quality recommendations. ☺
Myth: Won’t republishing free articles written by other people damage my reputation or diminish my status?

Truth: No, that isn’t the case. One such example manual, The Almost Complete Collection of Internet Marketing Wisdom, is a compilation of several Internet Marketers’ articles. I have collected and compiled the articles into one book yet it did not diminish my
status. In fact, it made a good impression that not only did I carefully pick and choose the articles for my reader’s digest, I have saved them time and effort by pooling all the free resources into one book.

Once you are done with the report, get a cover for it. While I do create my own graphic designs, I don’t really specialize in offering this service. But if you would need to engage a graphic designer, I strongly recommend Siah for the task.

Step 2: Create 4 eZine Issues to be Published on Autopilot

These issues are to be stored into your auto responder and sent out to your subscribers
automatically at the following recommended intervals:

Issue #1 – Immediately
Issue #2 – 3 or 7 days later
Issue #3 – 3 or 7 days later
Issue #4 – 3 or 7 days later

The first issue confirms your subscriber’s subscription to your mailing list (or after a double opt-in). Issues 1 through 4 will dispense quality information regarding your eZine’s topic.
It’s only 4 issues so give it your best. Again, if you hate writing, you may consider hiring a ghostwriter to write your articles at say, $5.00 per article. That would be $20.00 altogether, which is rather affordable.

Once done, load them into your auto responder – these issues will be sent out to your subscribers on autopilot, each time they subscribe to your eZine!

Step 3: Create your Subscriber Landing Page

A landing page (or known as “name squeeze page” or “lead capture page”) is a simple one-page which its only purpose is to collect subscriber leads. And you’re going to go about doing this by offering your free report (from Step 1) in exchange for your subscriber’s name and email address.
This will involve some copywriting skills, but here’s a rough guideline on how you can write out your own landing page.
Persuade to Subscribe
Benefits
Introduction
(Brief)
Headline
Landing Page
Headline
The headline simply summarizes your offer (i.e. your report). You will want to imply some benefits such as:
+faster, +quick, +easy, +save, +make, +solve
Introduction
Make a brief introduction about yourself and your business. Qualify your prospects and later move into your offer (i.e. your report) together with its benefits.
Benefits
List it all out in bullet points.
Persuade to Subscribe
At the end of your one page letter (your landing page), gently remind your visitor that he or she will be subscribed to your eZine/mailing list in exchange for the free report. Also, remind him or her that you will not rent/sell his or her details and that he or she can unsubscribe at anytime.
A landing page doesn’t have to be long. But if you would like to get an idea of what a landing page that converts well is like, you are welcome to check out this example. ☺ (By the way, please don’t copy it literally!)
This method can be duplicated in any profitable niche imaginable, so that’s something to consider!

Step 4: Drive Targeted Traffic into Your Landing Page!

Steps 1 through 3 only need to be done once. So now you need to build your mailing list!
While there are several ways to build your mailing list, you can build it rather effectively by relying on a few key methods, especially if you are on a shoestring budget like I once was.
Freebie Method #1: Write Articles!
Leverage your marketing methods by submitting your articles to high traffic article directories. In your signature file, include your brief business details and a link to your landing page. Since eZine publishers actively pick up fresh articles to reprint, your article will gain exposure at no expense on your part. You can then start grabbing subscribers through your article resource box!

Free Method #2: Ad Swap Magic!
This is where you use subscribers to play subscribers. Once you have at least 500 to 800 subscribers, you can get ready to do ad swaps with other eZine publishers who own a similar mailing list size.
Generally, you trade advertisements with other eZine publishers. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours.
The result: you grow your mailing list for FREE!
You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.
Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free.
And when you finally have the money to afford, you can go for eZine advertising – using the same goals as your ad swap. ☺ And build your list faster!